6 Euros for a pint of beer?

Beer is expensive in Paris-- at least at the bar, so I decided to look at the small grocery store near my place this past weekend. They actually had a decent selection, though it was still expensive. Take a look at how Heineken "does the math" for potential keg or 'fût' buyers. The signage tells them how many servings are included (20 glasses or 'demis') and how long the beer stays fresh in your fridge (30 days)-- maybe hoping to help them find some value in the high cost and decide whether or not they wanted to buy that much beer. The signage even replaces one full facing-- the store/brand must have thought it was important enough to educate the consumer to move product.

Lastly, notice that some of the kegs even have an 'indicateur de froid' or 'cold indicator' letting you know when the beer inside is at a good temp to drink-- did they get that idea from Coors?!